At least 300M $pointless in 20 days to those who are early, active & on-chain with Lens.

Pointless…till it isn’t.

Rewards

  • 50m $pointless to liquidity providers ($10 or more)
  • 50m $pointless to collectors of daily art nft’s on lens
  • 50m $pointless to followers of papajams, Sydney & dydymoon
  • 50m $pointless to good vibes art, writing, dev etc posts
  • 50m $pointless to art/music/writing collectors of papajams’
  • 50m $pointless for product/app reviews in the lens ecosystem

SiBorg

Its fascinating that a Web3-based Spotify-like application for Twitter Spaces with SocialFi features is rethinking digital advertising from first principles.

The million dollar pixel site was one of the first instances we saw how creative models could leverage the scale of the internet to reach the world.

Alex sold 1000 x 1000 pixels for $1 each: $1m total

Over time these tools, techniques, and resources have evolved to enable greater levels of specificity, targeting, and customisability.

Google adwords built on the PPC (pay per click) advertising model introduced to the world by Overture which changed the game for keyword based ad relevance.

This model was revolutionary, allowing advertisers to bid for placement in search results based on specific keywords, with the cost determined by the bid amount. This approach enabled advertisers to directly connect with potential customers actively searching for related information, products, or services online.
PPC

Facebook (and others) was able to capitalise on the social graph to cultivate communities of daily active users who freely (somewhat unwittingly) shared uniquely identifiable personal information that was packaged & sold to advertisers.

Social Platforms Photo by Adem AY on Unsplash

Problems → Solutions

A persistent challenge has been balancing the needs of users, advertisers, and content creators. Traditional models have often led to invasive data collection practices, misaligned incentives, plus a disconnect between ad relevance and user experience.

As social media platforms and digital content consumption continue to grow, the need for a more equitable, transparent, and user-centric advertising ecosystem is evident. Enter SiBorg.

Like other applications the chicken-and-egg problem of attracting both users and advertisers led them to innovate beyond standard monetization strategies. SiBorg Ads is a blockchain-powered advertising model:

  • Ownership and Investment: Instead of advertisers renting space, users to own and trade ad spaces as digital assets — a new investment category.
  • Decentralized Control: Google/Facebook control ad placement/pricing. The blockchain is a transparent, decentralized marketplace.
  • Bid-to-Earn Model: The auction mechanism rewards all participants, not just winning bidders — used to good effect by the songaday man.
  • Speculation: invest in ad spaces based on projected visibility allows for speculation on platform growth — absent in trad models.
  • Privacy-First: SiBorg Ads’ initial version doesn’t utilize user data meaning privacy while still targeting advertising based on search terms.
  • Direct Media Benefits: upfront payments and ongoing royalties from secondary market trades create more sustainable revenue models.
  • Reduced Intermediaries: advertisers connect directly with media platforms potentially increasing efficiency and reducing costs.

Early Adopter Advantage

History has shown that early adopters of innovative advertising platforms often reap outsized rewards. When Google AdWords launched, early users like Amazon and eBay secured prime keywords at low costs, establishing dominant market positions. Similarly, direct-to-consumer brands like Dollar Shave Club and Warby Parker leveraged Facebook’s early ad platform to achieve rapid growth, disrupting traditional industries.

@siborgapp twitter

On Instagram, brands like Daniel Wellington capitalized on the nascent influencer ecosystem, building a global watch brand with minimal traditional advertising. More recently, early TikTok adopters like Chipotle and e.l.f. Cosmetics gained massive exposure through viral challenges before the platform became saturated.

SiBorg Ads presents a similar opportunity for forward-thinking users, advertisers and brands. Early adopters stand to benefit from lower entry costs for premium ad spaces, first-mover advantage in optimizing for the platform’s unique features, and learning/adapting as the platform grows.

Learn more about the upcoming presale starting Tuesday 25th June 2024.

Alpha

Back to business, 1m $pointless to each of the following thought leaders.

Shoutout developer @sunshinevendetta who took the initiative last week by building his own converter platform when a website attempted to overcharge for him for converting a file.

@sunshinevendetta

@dacirkus blessed us with the launch of on-chain game “DaPerformers”, an open world experience that lets you create your own custom character and environment around you. Created as part of base on-chain summer.

@dacirkus

We give a salute to the incredibly consistent @jeanayala who created a very cool, useful lens link resolver. It’s nifty little feature will hopefully make tipping across all lens platforms less messy and a little more seamless.

@jeanayala

Rewards

Showing love to musicians, writers, artists, and anyone doing anything interesting in the lens ecosystem. Early, onchain, and active is the way!

1M $pointless to @nena1992 the musical siren for blessing our ears with this beautiful little medley. Looking forward to listening to the full project!

@nena1992


1M $pointless to @studiosupers who shared a really great looking visual for an upcoming Anti Social Social Club collab with NASA.

@studiosupers

Followers

1M $pointless to each of these community members helping to propagate lens culture and keen to commune around shared ideals.

DyDymoon

@nohussle for encouraging a very lively debate on which web3 social protocol is the people’s favorite. The post stimulated excellent feeback including lots of love for phaver and orb apps for accessing lens.

@nohussle

Conference envy is a thing. Spending time with dreamers, innovators, entrepreneurs, artists and the coding wizards that bring it all to fruition is a wonderful experience. @angelina may just be on to something here.

@angelina

Sydney_bro

@originstory also shared something very cool on lens this week. An of escape room under construction at ETHcc. Case in point why angelina is probably right about teleportation! Can we play in the metaverse?

@originstory

@cynth1a shared a beautiful image that deserves to be minted A.S.A.P!!

@cynth1a

Papa

Digital nomad and musician @spi1ral shared a still taken from his music video ‘’Deserts of smoke’’ and let’s just say the only thing cooler than the title of his song is this image!! Follow him on spotify, youtube, bandcamp and all those wed 2 platforms to check out more of his work.

@spi1ral


Music producer and web 3enthusist @labreylien also blessed our lens feed this week by sharing a photo of her in the midst of her creative process.

@labreylien

Reviews

1M $pointless to lens user @agrislis who gave shared his insights on consumer crypto apps, highlighting the need for simplicity/fun in earning rewards. He emphasized how users prefer easy registration, content creation, and a token-based systems for app functions.

@agrislis

Thanks for reading! Look forward to updating more on all the shenanigans happening amongst this wondrously talented group exploring lens.

As ever, keep it pointless….until it isn’t.

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