In 2024, I onboarded over a hundred Web3 artists into various projects.
From facilitating an IRL event for artists on Lens Protocol to curating multiple exhibitions that where both IRL and virtual on platforms like objkt, and most recently working on the RSTLSS x Ubisoft collaboration where we asked aritsts to customise 3D game-ready items using their art, all while trying to navigate the space as an arist myself. It was a wild ride—a crash course in the complexities of this vibrant and chaotic space.
What struck me most was how much web3 mirrors the traditional art world, with all its familiar dilemmas. Each artist came in with their unique backstory and their own set of uncertainties. For those who’ve been burned before, caution is the name of the game. You’re not wrong to demand clarity on how their art will be used and where it will be showcased. Kepp your work safe. The web3 world, for all its innovation, still has a lot to figure out—especially when it comes to educating artists about their rights.
Let’s be real: it’s like we’re reliving the early web2 days, but currently, with more decentralization dreams and fewer guarantees. While it’s exciting, it’s also messy.
One thing I’ve noticed is how some platforms that claim to be "for creators" can sometimes feel more focused on self-promotion than actually empowering artists. It’s disappointing but not surprising. Yet, I’m an optimist at heart. There are platforms and tools out there that genuinely support creators, and I’m committed to amplifying those that walk the talk.
But let’s talk about the gaps—because they’re big. Artist onboarding and education in web3? Severely underfunded and understaffed. UX/UI design? Still too clunky for the average creative. Content creation? Often sidelined. There’s this overarching focus on protocols and technology, but the actual people who use them—the creators—sometimes feel like an afterthought. If web3 wants to thrive, we need more talented creators involved in making this space accessible and easy to navigate.
Another observation? Web3 can sometimes feel like Fashion or Entertainment—the kind of industries where "who you know" carries way too much weight. It creates this cycle where the same people get recycled through projects, leaving little room for fresh voices. That’s not what web3 was supposed to be about. The promise was an egalitarian, inclusive space—not just another exclusive club.
For artists diving into web3, here’s my advice: yes it is over said but, consistency is key. Try challenges like posting daily for a hundred days. Seriously. It’s simple but powerful. I watched my Lens follwing grow 20x by doing this one simple thing. Also, share your process. Be open, even about your experiments that don’t work out. People value that transparency, and it builds trust.
Another tip: communicate quickly and clearly. Set aside time to respond to messages, even if it’s just to say no. It’s a small habit that goes a long way in building strong relationships with peers and platforms.
Looking ahead to 2025, I’m excited about curated projects by artists for artists. Maybe I’m biased because I’m part of one, but they genuinely understand what creators need and want, and they’re changing the game in meaningful ways.
2024 also revealed some hard truths about platforms that claim to empower creators while subtly sidelining artists’ interests. It’s been a tough pill to swallow, but it’s also a necessary wake-up call. A shift towards truly artist-centered platforms isn’t just ideal—it’s essential.
Lastly, let’s talk networking. I get it—it’s daunting, especially in a space that’s big on in-person events. But there are always alternatives. Find online communities that align with your interests. Join Discord servers, Twitter Spaces, or any digital gathering where you can connect with like-minded people. You don’t have to fly halfway across the world to make meaningful connections.
Web3 is evolving fast, and it’s a lot to keep up with. But the intersection of technology and art holds so much potential for those willing to navigate its complexities. Keep an open mind, stay adaptable, and remember—this space was built for experimentation. As we head into 2025, there’s still so much room to create, innovate, and make web3 a place where artists truly thrive.
