......

You're doom-scrolling through your social feeds, overwhelmed with kilobits of memes, absurd shitposts, and razor-sharp political commentary. Now, imagine owning a piece of those. That’s De la Rouviere’s vision: a decentralized playground where anyone, including digital art lovers, internet-maxxis and even schizoposters, can mint tokens tied to hot trends. Using blockchain tech and smart contracts, these tokens rise and fall with a meme’s cultural clout. It’s 'tokenizing attention'—views, shares, likes, and comments pumping an economy where relevance is the ultimate flex.

Ofc, this move was first about monetizing the buzz, but it was not only that. De la Rouviere’s idea aimed to create a system that bypassed traditional intermediaries—corporate giants and greedy advertisers—and put power directly in the hands of the people leading momentum. Instead of relying on platforms like Meta to profit from attention, his vision was an onchain economy where the creators and any netizens could share in the rewards. What once seemed like an outlandish fantasy is in 2024 a reality. Yup.