I. The resplendent starry sky of cosmetics brands
Cosmetics Kingdom: Exploring the Mystery of Beauty
I. The Starry Sky of Cosmetics Brands1. Interpretation of Global Cosmetics Brand RankingsIntroduce in detail the "2024 Global Cosmetics and Personal Care Brand Value Top 50" rankings released by Brand Finance, a British brand evaluation agency, including the ranking and parent companies of brands such as L'Oréal, Gillette, and Nivea.In the "2024 Global Cosmetics and Personal Care Brand Value Top 50" rankings released by Brand Finance, L'Oréal ranks first with a brand value of 13.384 billion U.S. dollars and belongs to the French L'Oréal Group. Gillette ranks second with a brand value of 7.427 billion U.S. dollars and belongs to Procter & Gamble of the United States. Nivea ranks third with a brand value of 6.757 billion U.S. dollars and belongs to Beiersdorf of Germany.Among the rankings, brands of Procter & Gamble of the United States, Unilever of the United Kingdom, and L'Oréal Group of France have the most listings. For example, brands such as Gillette, Head & Shoulders, Pantene, SK-II, and Olay under Procter & Gamble of the United States are all on the list; brands such as Dove, Axe/Lynx/Ego, Rexona, and Lux under Unilever of the United Kingdom are also on the list; brands such as L'Oréal, Lancôme, Garnier, and Maybelline of L'Oréal Group of France are outstanding.Analyze the characteristics and advantages of the 2024 top ten cosmetics brands rankings selected by Ranking 123 based on big data from the entire network, such as Dior, L'Oréal, and La Mer.The 2024 top ten cosmetics brands rankings selected by Ranking 123 are in turn: Dior/Dior, L'Oréal, La Mer/LA MER, Chanel/Chanel, Shiseido/Shiseido, Lancôme/Lancome, Tom Ford/Tom Ford, Estée Lauder, YSL/Saint Laurent, and Guerlain.Dior: A famous French fashion and consumer brand, under the LVMH Louis Vuitton Group. Dior shows nobility and elegance in fields such as fashion, jewelry, perfume, cosmetics, and watches. Dior cosmetics pay attention to quality, details, technological innovation, and brand image. Each product undergoes strict formulation, research and development, and testing to ensure excellent quality. Its packaging design is exquisite, full of luxury and design sense. For example, Dior foundation uses "ultra-thin concealing" technology, and makeup products use "dense particle" formula to make the makeup more durable and shiny. Dior also invests a large amount of research and development funds to continuously introduce new products and lead the trend of the cosmetics industry.L'Oréal: A well-known French cosmetics brand and the world's largest famous cosmetics company. Founded in 1907, its various cosmetics are popular all over the world. L'Oréal Black Essence Limited Edition Gift Set and other products are widely popular. L'Oréal brand products are rich and cover multiple fields to meet the needs of different consumers.La Mer: As a world-renowned top luxury cosmetics brand, its core ingredient, Miracle Broth, is derived from deep-sea giant algae and has excellent repair and anti-aging effects. Each product undergoes strict research and development and testing to ensure that it can deeply nourish the skin and enhance the elasticity and luster of the skin.Explain the relevant content of cosmetics brands mainly belonging to Class 3 (0306) of trademark classification.In the 45-class trademark classification, beauty makeup belongs to Class 3 cosmetics [0306]. This category mainly includes some common cosmetics, such as beauty masks, cotton pads, makeup brushes, and so on.For example, Zhengzhou Xinyan Beauty Co., Ltd. once registered the word "beauty makeup" as a trademark. Although it is not in the cosmetics category but Class 35, it constitutes distinctiveness. Industry insiders believe that the identification of Class 35 is still relatively ambiguous.Cosmetics trademarks involve the following categories: Cosmetics belong to Class 3, Group 0306 of trademark classification. Class 3 includes cosmetics, fragrances, soaps, washing powders, toothpastes, various preparations and other related daily chemical products. Cosmetics such as eye shadows, foundations, lipsticks, face creams, and skin care products all belong to Class 3, but makeup tools such as brushes belong to Class 21, and chemical substances used for making cosmetics are generally Class 01.Class 3 mainly includes non-medicated grooming preparations and cleaning preparations for use in households and other environments. Specifically, there are soaps, toilet soaps and other washing articles for people, bleaching agents for laundry and other materials; cleaning and stain removal preparations, etc. This class particularly includes grooming hygiene preparations, thin paper soaked in toner, deodorants for people or animals, indoor air fresheners, nail stickers, polishing waxes, sandpapers, etc. However, this class particularly does not include raw materials for producing cosmetics, degreasing agents for production and processing, chemical products for cleaning chimneys, deodorants for non-human and non-animal use, shampoos, soaps, lotions and toothpastes containing drugs, nail files, emery files, grinding stones and grinding wheels, makeup and cleaning utensils, and so on.II. Personal Experience of Using Cosmetics1. User Experience SharingTell about the experience of using cosmetics, including the feelings of different skin types towards various cosmetics, such as the refreshing and non-greasy feeling of facial cleansers, the rapid absorption of toner, and the various effects of masks.The feelings of different skin types towards cosmetics are indeed very different. For dry skin, the stratum corneum is relatively thin, the face is dry, there is often a tight feeling, it is easy to peel, and when using cosmetics, there will be floating powder and it is also easy to have spots and wrinkles. When choosing a facial cleanser, a mild product should be selected. For example, amino acid facial cleansers are very suitable for dry skin. The cleansing power is moderate and will not take away too much skin oil. In terms of skin care, it is recommended to choose lotions and creams with strong moisturizing power, such as Japan's Guna moisturizing and hydrating lotion. In summer, lotion or cream can be used alone. In winter, both can be used superimposed. Using cream or lotion before going to bed every night can enhance the moisturizing and hydrating power of the skin.Oily skin, due to excessive oil secretion, the face is prone to shine, makeup comes off quickly, it is easy to have acne, blackheads, and comedones, the pores are large, but the stratum corneum is thick, it is not easy to be allergic, and it is not easy to have wrinkles. When cleansing, you can choose a facial cleanser that has a stronger cleansing power and can control oil. For example, Shiseido's soap-based facial cleanser can be used 2-3 times a week. At the same time, you can choose some toners and lotions with a refreshing texture. Cream can be used selectively. The moisturizing power does not need to be too strong. As long as it is suitable for oily skin.For combination skin, the T-zone (forehead, nose bridge, and jaw) is oily, and other parts are normal or slightly dry. When choosing skin care products, two sets of skin care products can be selected. For cleansing, use oil-controlling products in the T-zone and milder facial cleansers in other parts. The same is true for skin care products. The T-zone is prone to oiliness, so try to use light-textured lotions, creams, or don't use too much. Other parts should have sufficient moisturizing.Sensitive skin is thin and fragile, easy to be allergic, sunburned, red, itchy, and have blood streaks. When choosing skin care products, you must be extremely cautious and try to choose products with mild ingredients. It is best to choose according to official recommendations and your own usage feedback.Just take facial cleansers as an example. The feelings of different skin types are very different. Dry skin uses mild amino acid facial cleansers and will feel comfortable without tightness after washing the face. Oily skin uses soap-based facial cleansers with strong cleansing power, which can effectively remove oil on the face, but the frequency of use cannot be too high, otherwise it will damage the skin. The same is true for toner. For dry skin, refreshing toner can be quickly absorbed and replenish moisture to the skin. Oily skin pays more attention to the oil-control effect of toner. Sensitive skin needs to choose mild and non-irritating toner. The effects of masks also vary depending on skin types. Dry skin needs highly moisturizing masks to relieve dryness. Oily skin can choose masks with cleansing and oil-control effects. Sensitive skin needs to choose masks specially designed for sensitive skin.Share the experience of using cosmetics at work, such as the impact of cosmetics on personal image and work.As an office worker, although busy every day, one cannot ignore one's own image. Cosmetics like INTO YOU can make office workers maintain elegance and efficiency at work. In scenarios such as early morning rush and having to do makeup temporarily for social occasions, INTO YOU's light mist lip glaze is very practical. Its unique square design is small and cute, easy to carry, and putting it in your pocket can bring a full sense of security. This lip glaze has a light texture. After applying it on the lips, it fits comfortably and does not bring additional burden to the lips. Even after long-term use, there will be no dryness or tightness. Moreover, after it forms a film, it presents a high-end matte finish. The colors are rich and can meet various makeup needs. Whether it is for daily commuting or dating and parties, you can find a suitable color. With it, even if work is tense, you can have a relaxed lip makeup experience. Cosmetics can not only enhance personal image but also boost confidence. It leaves a good impression at work and helps to better carry out work.Introduce the experience in the sales process of cosmetics, including the impact of store image, product placement, and service attitude on sales.The cosmetics sales work summary mentions that the overall image of the store is like the "face" of the store. Make customers not want to miss it when passing by. For example, the first thing to do when opening the door is to stand outside the store and observe the overall feeling and hygiene, including both sides of the door and the door glass. Only when you feel comfortable looking at it will customers feel comfortable. The internal hygiene of the store is also very important. Display items and cabinets cannot have dust, and the floor should be shiny. So that customers can have a comfortable feeling when looking at display items from any angle. Product placement should be beautiful, which can improve the product grade and make customers see it at a glance.In terms of service, the personal image and makeup of store clerks should be appropriate, because a good image and makeup are more persuasive in the sales process. Enthusiastic service plus professional language is also very important. Serve every customer with a smile and explain and sell with the most professional knowledge to give customers a feeling of being at home. Doing a good job in customer files every day, insisting on registering new members every day and welcoming back old customers is also very helpful for sales. Listening humbly to the opinions or suggestions of each customer helps to improve the store and give customers the feeling of being valued. Try to sell more every day, sell products to more customers, and sell more products to each customer. Little by little makes a mickle. Before the end of work every night, replenish the missing products to ensure the normal and smooth sales work the next day.III. The Charm of Popular Cosmetics1. Popular Choices for Base MakeupAnalyze the problems that people are most afraid of when buying base makeup and recommend popular base makeup products, such as CEZANNE's oil-control primer, Lancôme's Miracle Ultra-lightweight Long-lasting Foundation, and Perfect Diary's Jelly Cushion Foundation.When buying base makeup, many people are easily trapped. For example, excessive skincare before makeup will burden the skin and lead to pilling when applying foundation. Applying a mask for a more adherent makeup may improve the makeup look, but it is easy to damage the skin, clog pores, cause acne, and damage the skin barrier. Applying foundation all over the face before spreading it out is prone to problems such as caking, floating powder, and uneven application, especially for quick-drying foundations. If no setting work is done after makeup, the makeup will fade quickly and the cheeks will be full of oil.CEZANNE's oil-control primer can effectively control oil secretion and make the subsequent base makeup more lasting. Lancôme's Miracle Ultra-lightweight Long-lasting Foundation has a light texture but excellent concealing power and durability, giving the skin a natural glow. Perfect Diary's Jelly Cushion Foundation is convenient to carry. When applied on the face, it is moist and creates a clear makeup look.Introduce the characteristics and advantages of top base makeup products in the cosme awards, including primers, foundations, and foundation creams.There are many excellent base makeup products in the cosme awards. For example, Huayujiji BB Cream contains 50% skin-nourishing ingredients and 7 major essences. It has a delicate and silky texture. When applied on the face, it has a soft satin makeup effect with a slight shimmering luster and also has a certain degree of sun protection. Wearing it all day will not burden the skin. The The Saem Silk HD Concealer has a relatively thick texture and medium-to-high concealing power. It can completely cover acne, scars, and dark circles. Elegance极致欢颜蜜粉饼 comes in transparent and pearlescent versions. It has fine powder, good setting effect, and decent concealing power. Shiseido Maquillage Majolica Majorca Airy Puff Foundation has fine and silky powder. It can be used wet or dry. Its pore-concealing function is great. The concealing degree is excellent and presents a delicate matte finish.In the 2023 @cosme awards, base makeup products are also very outstanding. KANEBO's VEIL OF DAY sunscreen has about 75% water content. It can continuously replenish moisture to the skin and resist strong ultraviolet rays. NIVEA's High Moisture Sun Protection Lotion can prevent spots caused by sun exposure and effectively protect from the sun. ORBIS's Steady State UV Protector can inhibit melanin production and create shiny, firm, and transparent skin. CPB's Cle de Peau Beaute Radiant Fluid Foundation Primer can even out skin tone, create a bright skin, and correct unevenness and dullness on the skin surface. LA ROCHE-POSAY's Anthelios Ultra-Light Fluid Facial Sunscreen combines unique multi-protection technology to protect the skin from ultraviolet rays and other external factors. PAUL&JOE's Porecelain Foundation Primer can resist ultraviolet rays and moisturize the skin at the same time, giving the skin a transparent luster. Shiseido integrate's Perfect Diary Matte Finish Pressed Powder can quickly fill pores, maintain even skin tone, cover acne marks, and has no heaviness. PAUL&JOE's Porecelain Foundation has a light veil moisturizing effect and creates a natural makeup look. bareMinerals' Blemish Rescue Skin-Clearing Powder Foundation has a 16-hour long-lasting wear. The powder texture is light. Dior's Forever Skin Glow Foundation has a cream texture that blends into the skin. It has long-lasting wear without fading. DECORTE's AQ Meliority Intensive Renewing Serum Foundation has a light texture and evens out skin tone. shu uemura's Unlimited Breathable Lasting Foundation contains rice essence ingredients and has antioxidant and color-preserving properties without dullness. KANEBO's Kanebo Lunasol Modeling Powder Foundation shows the original skin tone of the skin, has natural concealing power, and is nourishing and clear. CPB's Cle de Peau Beaute Radiant Cream Foundation can correct unevenness and dullness on the skin surface. CPB's Cle de Peau Beaute Synactif Cream Foundation is a luxurious skincare foundation with nourishing and concealing effects and natural light. TIRTIR's Long-lasting Setting Cushion has fine powder that adheres closely to the skin and makes the makeup glow with a slight shimmer. Laura Mercier's Flawless Fusion Ultra-Longwear Concealer Foundation combines diamond powder to give the skin a luster and has outstanding moisturizing effect. CPB's Cle de Peau Beaute Radiant Cushion Foundation Primer uses triple diamond light base makeup technology and becomes more beautiful as the night goes on. DECORTE's AQ Skin Activating Day Cream Sunscreen has four effects of sun protection, isolation, concealing, and brightening. Dior's Prestige Le Nectar de Rose BB Cream makes the skin glow and moisturize from the inside out. LANCOME's UV Expert BB Complete has a unique UV filtering formula and creates bright and shiny skin. GIVENCHY's Prisme Libre Loose Powder has fine powder and excellent adhesion and delicate texture. KOSE's Sekkisei Powder creates a refreshing makeup look and has long-lasting wear. innisfree's No Sebum Mineral Powder absorbs excess sebum and removes oil from the skin. Dior's Forever Undercover Concealer has a cream texture that blends into the skin, evens out skin tone, and does not fade or darken for 24 hours. DECORTE's AQMW Concealer Palette has high transparency after application and natural concealing power. Visee's Dual Concealer Palette can naturally conceal and is moisturizing without creasing. CPB's Cle de Peau Beaute Luminizing Face Enhancer has luxurious silkiness. With one swipe, it spreads and gives a radiant glow, moisturizing and rejuvenating the skin. CEZANNE's Pearl Highlight & Contour Palette adds a faint color to the highlight to achieve multi-functionality, diamond-like luster, and a clever brightening effect. CEZANNE's Dual Blush & Highlighter Palette has a potato mud texture. After application, it emits full luster. The natural blush makes the skin glow with health. CANMAKE's Choco Liner & Nose Shadow has fine powder and soft application. It can make the facial lines more beautiful. fujiko's Hairline Powder is used on the forehead and hairline. It is in powder form, adheres closely to the skin, and does not fall off even when exposed to sweat. CEZANNE's Single Contour Palette has semi-transparent gray powder and can achieve a more fitting shadow effect than brown. DECORTE's Fix Mist has a fine spray like mist. It cares for the skin and fixes the makeup at the same time. d-program's Anessa Perfect UV Sunscreen Spray protects sensitive skin and nourishes beautiful skin. MA
2. Recommended luxury cosmetics
Recommend ten highly popular luxury cosmetics, such as Estee Lauder Double Wear Stay-in-Place Foundation, Lancome Absolue L'Extrait Natural Flawless Foundation, and Chanel Soft Matte Longwear Foundation, and analyze their advantages in terms of price range, popularity and sales volume, and brand awareness.Estee Lauder Double Wear Stay-in-Place Foundation costs 470 yuan. It has a light texture, is resistant to oil and sweat. With one application, it can easily hide facial flaws, establish a skin-friendly and breathable long-wearing net. It is lightweight and breathable and not easy to cause acne. With its long-wearing and color-locking technology, it can stay on for 24 hours without getting dull. As a well-known brand, Estee Lauder has extremely high brand awareness and popularity in the cosmetics field. Its product price range belongs to the mid-to-high end and is suitable for consumers who have high requirements for makeup.Lancome Absolue L'Extrait Natural Flawless Foundation sells for 990 yuan. It nourishes and adheres well to the skin. Half of the bottle is essence. It has a soft satin finish and looks natural as if born with it. It can both makeup and nourish. It reveals a soft light. It melts on contact and is silky and smooth without powderiness. It is long-lasting and moisturizing, naturally adhering to every inch of the skin. The soft gold particles adorn the flawless base makeup. Lancome is deeply loved by consumers for its high-quality products and fashionable image. It has high brand awareness and a relatively high price range, suitable for people who pursue a luxurious makeup experience.Chanel Soft Matte Longwear Foundation costs 650 yuan. The No. 10 shade is suitable for fair skin. It has excellent concealing effect. The soft matte texture gives the skin a natural glow and has a long-lasting makeup effect. As a luxury brand, Chanel has extremely high brand awareness. Its cosmetics have a relatively high price range. The product design is fashionable and the quality is excellent, favored by fashionistas and high-end consumers.3. Recommended cost-effective cosmeticsBased on 12 criteria such as industry ratings, word-of-mouth, and sales volume, recommend ten highly cost-effective cosmetic products, such as Shu Uemura Unlimited Breathable Lasting Foundation 584 and Estee Lauder沁水Foundation 61 ivory white, and analyze the reasons for their high cost-effectiveness.Shu Uemura Unlimited Breathable Lasting Foundation 584 has a light texture and good concealing power. It can maintain long-lasting makeup and create a natural makeup look. The reason for its high cost-effectiveness lies in that the brand has high popularity and a good reputation in the field of cosmetics. The product quality is reliable. At the same time, the price is relatively affordable and suitable for the majority of consumers.Estee Lauder沁水Foundation 61 ivory white is rich in a variety of nourishing ingredients and can provide moisture and hydration to the skin. At the same time, it has excellent concealing effect and durability. The reason this foundation has high cost-effectiveness is that as a big brand, Estee Lauder's product quality is guaranteed. Although the price is relatively high, its excellent effect and large capacity give it certain advantages in terms of cost-effectiveness. Moreover, it is suitable for various skin types, especially dry skin, and can meet the needs of different consumers.Four. Exploration of cosmetics types and functions1. Full knowledge of cosmetics typesIntroduce in detail the functions and usage methods of different types of cosmetics such as concealer, toner, eyebrow pencil, foundation cream, loose powder, and eyeliner pen.Concealer: Concealer has better covering power than ordinary foundation. It can be used to cover facial skin flaws such as eye bags, dark circles, and acne, making the makeup adhere better to the skin and be long-lasting and not easy to come off. When covering eye bags, first apply a dark concealer to the protruding part of the eye bag, then apply a light concealer to the sunken part of the eye bag. Use a brush to apply evenly from dark to light. Finally, press on loose powder or powder cake to set the makeup. When covering dark circles, first choose an authentic orange lipstick or eyeshadow cream and apply it to the bluish dark circles, avoiding the under-eye area. Gently pat it evenly with your fingers. Then choose a yellow-toned concealer that is slightly brighter than the skin color. Look up with both eyes and pat and blend it gently with your fingers or a brush. After applying evenly, set the makeup. When covering acne, for ordinary acne, use yellow-toned concealer. For acne with pus, first apply pink concealer to the raised part of the acne, then apply yellow concealer around the acne. Use two brushes to spread it out respectively. Finally, gently press on loose powder or powder cake to set the makeup. When choosing concealer, at least two colors of concealer should be purchased. Concealer that is one shade lighter and one shade darker than your own skin tone is helpful for covering eye bags and dark circles. Before using foundation, do a good job of pre-makeup skincare. For dry skin, a better quality face cream can be used to make the makeup adhere better and last longer.Toner: Toner can effectively remove the raised cuticles on the surface of the face and make the facial skin look shiny. When using it, it can be poured on a cotton pad and gently wiped on the face, or directly patted on the face with hands.Eyebrow pencil: Eyebrow pencil is used to fill in areas where the eyebrows are not thick enough and draw the desired eyebrow shape. Choose an appropriate eyebrow pencil color according to your hair color and draw one by one along the growth direction of the eyebrows to make the eyebrows look more natural.Foundation cream: Foundation cream plays an important role in cosmetics. It adjusts the facial color and tone. When using it, do a good basic skincare first. Take an appropriate amount of foundation cream and dot it on the forehead, cheeks, chin, and nose wings. Use a sponge, brush, or fingertips to evenly spread it on the face to create an even skin tone.Loose powder: Loose powder can play a role in oil control, especially suitable for oily skin. Apply it after foundation lotion or foundation cream. Use a powder puff to pick up an appropriate amount of loose powder and gently press it on the face, or use a powder brush to gently sweep it on the face. It has the effects of modifying, touch-up, adjusting skin tone, and preventing the skin from being greasy and sticky. It enhances the durability of cosmetics and creates a soft and velvety skin feel.Eyeliner pen: Eyeliner pen is used to draw eyeliner. It needs to be replaced according to the root of the eyelashes to make the eyes look more energetic. Draw it finely along the root of the eyelashes. Different eyeliner shapes can be chosen according to different makeup needs, such as natural inner eyeliner or exaggerated outer eyeliner.According to function classification, introduce the specific categories and functions of cosmetics such as hair products, skincare products, makeup products, nail products, and fragrances.Hair products: Include hair oil, hair wax, hair lotion, hair gel, hair conditioner, hair oil, hair lotion, hair treatment cream, hair wax, hair spray, post-wash sunscreen repair water, non-steaming hair treatment cream, sunscreen shampoo, medicinal hair lotion, conditioning shampoo, nourishing shampoo, aftershave lotion, etc. The main function of hair products is to care for hair, such as nourishing hair, increasing hair luster, making hair softer, and preventing hair damage.Skincare products:General skincare products: Skincare creams, lotions, oils, toners, body powders, bath products, etc. Skincare cream and lotion products are mainly used for moisturizing and nourishing the skin and providing nutrition to the skin. Toner products can remove facial cuticles and make the skin shiny. Body powder and bath products are used to clean the body skin and keep the skin fresh.Skincare products that are easily in contact with the eyes: Eye care products, masks, facial cleansers. Eye care products are specifically for eye skin and can relieve eye fatigue, reduce fine lines, and fade dark circles. Mask products have different functions such as moisturizing, whitening, and cleansing. They can be chosen according to one's own needs. Facial cleanser products are used to clean the face and remove dirt and oil.Nutritional and medicinal skincare products: Such as vanishing cream, anti-cracking oil, essence, whitening cream, sunscreen lotion, freckle cream, children's cream, hand cream, moisturizing balance lotion, moisturizing cream, softening lotion, firming lotion, astringent lotion, etc. Some of these products contain nutritional ingredients and can nourish the skin. Some contain medicinal ingredients and can treat specific skin problems.Makeup products:General makeup: Foundation, powder cake, blush, body makeup, eyebrow fillers, eyeshadow, eyelid products, eyelash products, makeup remover for teeth repair, lip balm, lip gloss, regular lipstick, lip liner, etc. Foundation and powder cake products are used to even out skin tone and cover facial flaws. Blush products add natural ruddy color and three-dimensionality to the face. Eyebrow fillers, eyeshadow, and eyelid products highlight the eye contour and add eye charm. Lip balm, lip gloss, regular lipstick, and lip liner products are used to add color and luster to the lips.Eye makeup: Includes eyebrow pencil/eyebrow tint/eyebrow powder, eyeliner pen/cream/liquid, eyeshadow powder/cream, etc. Eyebrow products fill in sparse areas of the eyebrows and draw eyebrow shapes. Eyeliner products are drawn along the root of the eyelashes to increase lash density. Eyeshadow products create a shadow effect on the eyelids.Lip care and lip makeup: There are lip balm, lip gloss, regular lipstick, lip liner, etc. These products can make the lips colorful and visually plump.Nail products: Repairing products, coloring products, cleaning and bleaching products. Repairing products are used to protect and repair nails. Coloring products such as nail polish add color to nails. Cleaning and bleaching products are used to clean and whiten nails.Fragrances: Perfumes, colognes, toilet waters. These products emit different fragrances and can enhance personal charm and temperament. They also have certain effects such as repelling mosquitoes.2. Detailed analysis of cosmetics functionsAnalyze various functions of cosmetics such as concealing, brightening skin tone, adjusting skin tone, oil control, moisturizing, and beautifying, as well as the precautions when using cosmetics with different functions.Concealing: Concealing products such as concealer can cover facial flaws. But pay attention to choosing a concealer close to your skin tone to avoid looking unnatural due to being too white. When using it, do a good job of pre-makeup skincare to ensure that the makeup adheres well and lasts long.Brightening skin tone: Some foundation creams, cushion compacts and other products have the function of brightening skin tone. When using it, pay attention to applying evenly to avoid color differences. At the same time, choose a suitable shade according to your skin tone. A too white shade may make the makeup look unnatural.Adjusting skin tone: Toner, sunscreen cream and other products can adjust skin tone. For example, purple sunscreen cream is suitable for people with yellowish skin tone, and green sunscreen cream is suitable for people with red blood streaks. When using it, pay attention to the amount and evenness of application to avoid color patches.Oil control: Products such as loose powder have oil control function and are suitable for oily skin. When using it, pay attention not to apply too much to avoid a heavy makeup look. At the same time, touch up regularly to maintain the oil control effect.Moisturizing: Skincare products such as face cream, lotion, and essence have moisturizing function. When using it, choose a suitable product according to your skin type. Dry skin can choose products with strong moisturizing power, while oily skin can choose products with a light texture. At the same time, pay attention to the application order and method to ensure that the product can be fully absorbed by the skin.Beautifying: Makeup products such as eyeshadow, blush, and lipstick have beautifying functions. When using it, pay attention to the color combination and coordination to avoid overly exaggerated makeup. At the same time, choose a suitable makeup according to different occasions.Interpret the classification and functions of special cosmetics, such as the management regulations and usage methods of special cosmetics such as hair dye, perm, freckle-removing and whitening, sunscreen, and anti-hair loss.Hair dye cosmetics: Have the function of changing hair color. Permanent hair dyes use aniline (oxidized) dyes and fix the dye on the hair through oxidation-reduction reactions. Temporary hair dyes use plant and mineral dyes as raw materials and directly use the properties of the raw materials. When using hair dye, pay attention to choosing regular products to avoid strong allergy and toxicity. At the same time, use it correctly according to the instructions to avoid damage to hair and scalp.Perm cosmetics: Change the curvature of hair and maintain relative stability. Use thioglycolic acid amine or cysteine as the perm agent and an oxidizing agent as the setting agent. By cutting the hydrogen bonds, salt bonds, and disulfide bonds of hair proteins, fix the shape with hair clips and rollers, and then use the oxidizing agent to repair the disulfide bonds and salt bonds to make the hair have a lasting wave. When using perm products, pay attention to choosing reliable products to avoid excessive damage to hair. At the same time, operate correctly according to the instructions and pay attention to controlling the perm time and temperature.Freckle-removing and whitening cosmetics: Used to reduce pigmentation on the skin surface. Contains whitening agents that act on various stages of melanin production, such as tyrosinase activity inhibitors, melanin metabolism modifiers, and melanocyte toxic agents. When using freckle-removing and whitening products, pay attention to choosing regular products to avoid harmful ingredients. At the same time, it needs to be used continuously for a period of time to see the effect. And pay attention to sun protection to avoid affecting the whitening effect.Sunscreen cosmetics: Have the function of absorbing ultraviolet rays and reducing skin damage caused by sunlight. Divided into physical sunscreens, chemical sunscreens, and natural plant-derived sunscreens. When using sunscreen products, evenly apply them on exposed skin 15-30 minutes before sun exposure and reapply regularly. Choose products with appropriate sunscreen index according to different occasions and skin types.Anti-hair loss cosmetics: Help reduce hair loss and broken hair. Mostly compounded with Chinese herbal medicines, it plays a certain role in promoting hair growth by stimulating local blood circulation and nourishing hair follicles. When using anti-hair loss products, pay attention to choosing products suitable for your hair quality and hair loss reasons. And it needs to be used continuously for a period of time to see the effect. At the same time, maintain good living habits such as a reasonable diet and sufficient sleep to assist in the anti-hair loss effect.Five. Wisdom guide for choosing cosmetics1. Scientific selection of skin care cosmeticsIntroduce the selection methods and precautions of skin care cosmetics such as cleansing products, skincare products, whitening and freckle-removing products, sunscreen products, and mask products, including considerations such as product cleansing power, moisturizing effect, whitening efficacy, and sunscreen factor.Cleansing products: An ideal cleansing product should have good cleansing power, be able to remove excess oil, dust and other dirt on the face. After use, the skin should be moist and not tight. The formula should also be mild and non-irritating. Consumers can choose suitable cleansing products according to their skin types. For example, people with dry skin can choose mild amino acid cleansing products. People with oily skin can choose products with stronger cleansing power, but pay attention to the usage frequency to avoid excessive cleansing and damage to the skin.
1. Scientific Selection of Skin Care Cosmetics
Introduce the selection methods and precautions of skin care cosmetics such as cleansing products, skin care products, whitening and freckle-removing products, sunscreen products, and mask products, including considerations such as product cleansing power, moisturizing effect, whitening efficacy, and sunscreen factor.Cleansing products: An ideal cleansing product should have good cleansing power, be able to remove excess oil, dust and other dirt on the face. After use, the skin should be moist and not tight. The formula should also be mild and non-irritating. Consumers can choose suitable cleansing products according to their skin types. For example, people with dry skin can choose mild amino acid cleansing products. People with oily skin can choose products with stronger cleansing power, but pay attention to the usage frequency to avoid excessive cleansing and damage to the skin.Skin care products: Products that are easy to spread and disperse on the skin, have a smooth skin feel, and can keep the skin moist and without a sticky feeling for a period of time after use should be selected. Consumers should choose more suitable products according to their skin types to achieve better skin care effects. For people with sensitive skin, it is recommended to choose products that do not contain alcohol, fragrance and other ingredients or have a lower content.Whitening and freckle-removing products: When purchasing, in addition to paying attention to its whitening and freckle-removing effects, more attention should be paid to its safety in use. Check whether the content of the product label is complete and standardized. In China, freckle-removing and whitening cosmetics belong to special cosmetics, and the label must have a special cosmetics approval number. At the same time, don't be in a hurry for success. Don't believe in quick-whitening products easily and be vigilant against illegal additions.Sunscreen products: Sunscreen effect is a very concerned issue for consumers when purchasing. There are two indicators for judging the sunscreen effect of products, one is the SPF value and the other is the PA level. Generally, the higher the SPF value and PA protection level of a product, the better the sunscreen effect, but at the same time, the greater the irritation and the more unsafe factors. Consumers should choose sunscreen products with appropriate protection intensity according to the sunlight exposure situation. When purchasing, check whether the content of the product label is complete and standardized. Sunscreen cosmetics belong to special-purpose cosmetics in China. The product label must have a special-purpose cosmetics approval number and indicate the SPF value and PA protection level.Mask products: Masks are mainly divided into patch type, wash-off type, peel-off type and hydrogel type. Corresponding masks should be selected according to personal needs and skin conditions. At the same time, choose qualified products produced by regular manufacturers, see clearly the approval number, Chinese label, instructions, production date, shelf life, etc. of the product, and ask for and retain shopping receipts. Before changing to a new mask product, it is recommended to conduct an allergic test first. Except for products whose instructions indicate that they can be used for a long time, masks should not be used too frequently or in excessive amounts. It is recommended that people with normal skin use masks 2-3 times a week, and each time the mask stays on the face should not exceed 15 minutes. People with sensitive skin and damaged skin barriers should appropriately reduce the frequency and duration of using masks.2. Beautiful Choice of Cosmetics for BeautyAnalyze the selection points of cosmetics for beauty such as facial makeup products, eye makeup products, lip makeup products, etc., such as the requirements for product spreadability, safety, adhesion, and durability.Facial makeup products: When buying foundation and concealer products, products that are easy to apply should be selected. They can be evenly distributed on the face easily, forming a smooth covering layer. After use, it feels smooth and without a foreign body sensation. At the same time, according to the depth of skin color, whiteness, and skin type, choose a more suitable shade number and a product with a more appropriate degree of moisture to play a more natural role in modifying makeup.Eye makeup products: The eye area is the thinnest part of the human skin. When choosing eye cosmetics, pay more attention to safety and choose products with less irritation. It is recommended to choose products with uniform adhesion, appropriate texture, certain durability, and easy removal.Lip makeup products: The safety of lip makeup products is particularly important. They must be purchased from regular channels. Lipstick cosmetics should not only be moisturizing, have bright and uniform colors, but also have good adhesion and durability, but not be too difficult to remove.Emphasize the importance of removing makeup for makeup products, including the order, technique, and cleaning methods of removing makeup.When removing makeup, pay attention to the order. Remove eye and lip makeup first, then eyebrows, and finally the face. The makeup removal technique should be gentle to avoid excessive friction and damage to the skin. After using makeup removal products, it is best to clean with a mild facial cleanser again to achieve a thorough cleaning effect. Different makeup removal products have different usages. For example, makeup remover water is mainly used to remove light makeup. Pour the liquid on a cotton pad and gently wipe the face; for makeup remover cream or makeup remover gel, squeeze a sufficient amount of product on the palm of the hand, then apply it on the face, rub the entire face clockwise or counterclockwise, then take a little water on the palm of the hand, and continue to rub and circle on the face. After the makeup remover cream and makeup remover gel are completely emulsified, wash with warm water.3. Correct Selection of Hair Care ProductsIntroduce the selection methods of hair care products such as shampoo and conditioner, and choose suitable products according to the characteristics of hair quality.Hair should be frequently cared for after shampooing. Consumers can choose suitable types of products according to the characteristics of their hair quality to play a more targeted role in cleaning and nourishing. For example, for dry hair, products with moisturizing functions need to be selected; for oily hair, oil-control products can be selected. For damaged hair, shampoos containing repair ingredients such as ceramide, keratin, silk protein and panthenol can be selected, as well as hair care essential oils containing ingredients such as coconut oil, jojoba oil, and camellia seed oil to achieve the effects of moisturizing, repairing and protecting hair.Explain the precautions for choosing hair dye products. As special-purpose cosmetics, special-purpose cosmetics approval numbers should be recognized and the safety of products should be emphasized.Hair dye cosmetics belong to special-purpose cosmetics in China. Consumers should pay attention to the following aspects when choosing: When choosing or using hair dye products in a hair salon, carefully check whether the product label is complete and standardized, and recognize the special-purpose cosmetics approval number. Understand the hair dye ingredients in the ingredient list. Commonly used hair dye ingredients include p-phenylenediamine, p-aminophenol, m-aminophenol, etc. These ingredients may cause skin allergies, so the chemical hair dye ingredients are used in limited amounts. Distinguish the publicity of hair dye products and don't be misled. Choose carefully and rationally. Dye hair according to the product instructions. 24-48 hours before dyeing hair, an allergy test should be done first behind the ear or on the wrist. After confirming that there is no allergic reaction, then dye the hair; it is recommended not to wash your hair as much as possible two days before dyeing to allow the hair to secrete oil and form a natural protective film to protect the hair follicles. When dyeing hair, it is recommended to apply a layer of protective product on the skin first and wear gloves for operation to avoid direct contact of the skin with hair dye products. After dyeing hair, the hair and scalp should be thoroughly washed. Avoid scratching hard. Hair care after dyeing is very important. It is recommended to use high-quality conditioner or professional hair care products to care for dyed hair. Deal with allergies properly. When adverse reactions occur due to hair dyeing, first remove the remaining hair dye products on the skin in time and thoroughly; secondly, properly store the suspected products used; and use a camera to take images of the local skin lesions and corresponding parts to help future diagnosis and evaluation; at the same time, record the evolution process of adverse reactions in detail.
