First, the charm and value of hand-made
(A) the presentation of art
As an art form, the charm of hand-made work lies in the ultimate pursuit of details. Prototype designers use tools such as clay or digital software to carefully shape the role image, from subtle changes in facial expressions to delicate depiction of clothing textures, all of which show superb skills. In the process of mold making, high-precision technology ensures the stability of product quality, which makes every hand-made work have a unique texture. In the stage of detail processing and coloring, the production masters, like artists, use all kinds of hand tools to carve their hands and then inject life into them through professional painting skills. The hand-made production process is like a feast of artistic creation, and every step embodies the creativity and ingenuity of the production master.
(B) the significance of collection
As a limited collection, Handmade has a collection value that can't be ignored. On the one hand, its value is reflected in the exquisite degree of hand-made itself. Whether it is from the unique creativity of prototype design or the exquisite craftsmanship in the production process, hand-made work has become a beautiful work of art. For example, some hand-made works inspired by traditional culture, such as the spice princess Dunhuang Jile series launched by koi fish Naqu, all show high artistic pursuit and ingenious craftsmanship from hand-made posture to color application to detail treatment. On the other hand, the culture and emotion represented by Handmade also endow it with special collection value. For collectors, handcrafting is not only an item, but also an emotional sustenance. It can remind people of their favorite cartoons, games or movies, and arouse deep memories. At the same time, hand-made has also become a carrier of culture, inheriting the spiritual connotation of animation, games and other cultural fields.
Second, the hand-made production process
(A) prototype design
Prototype design is one of the key links in hand-made production. Prototype designers usually use clay, carved oil sludge and other materials, or use digital software such as Zbrush and blender for modeling. In this process, it is very important to shape the details. The portrayal of facial expressions needs to accurately grasp the character characteristics of the role, and a smile and a look can convey rich emotions. For example, for a brave cartoon character, the designer may give him a firm look and a slightly raised mouth, showing confidence and courage. The design of clothing texture can't be ignored, which shows the texture of different materials through delicate lines and folds, such as the smoothness of silk and the tenacity of leather. At the same time, the prototype designer will also consider the overall proportion and dynamic sense of the hand, to ensure that the role image is both beautiful and ergonomic.
(2) Mould making
Mold making is an important step to realize mass production by hand. Making molds requires high-precision technology to ensure the stability of the final product quality. Usually, molds are made of silica gel or other professional materials. In the manufacturing process, the mold should be designed and manufactured according to the prototype to ensure that the mold can accurately copy the details of the prototype. Then, debug and optimize the mold to avoid problems such as bubbles and cracks. According to statistics, a high-quality hand-made mold can produce thousands or even more hand-made products, and each product can maintain a high similarity.
(3) Details handling
Hand-made details are an indispensable part of the production process. The production masters will use all kinds of hand tools, such as carving knives, sandpaper, scissors, pliers, etc., to trim, polish and carve their hands. First of all, remove the nozzle and parting line of the hand-made mold, and remove the excess part by nozzle pliers and pen knife and polish it flat. Then, carefully check the handwork under strong light, find the inconspicuous mold line and further polish it. Then, clean all parts, spread detergent all over the hands, preliminarily clean them with a soft brush, and then put them into an "ultrasonic cleaning machine" to remove grease secretions from the hands. In addition, for some small defects, you can also use materials such as mending soil to repair them.
(4) Coloring
Professional painting skills and coloring techniques inject bright colors into the hand-made, so that the role image is vivid. Coloring is generally divided into three steps, the first time to paint the basic color, the second time to paint the shadow color, and the last time to paint the shadow color, so that the hand-painted painting is full of layers. In the process of coloring, the parts with different colors between adjacent patterns need to be covered, and then uncovered after coloring, and the missing parts are supplemented with color pens. Finally, spray varnish again as the protection of the paint surface. The painting of the face is one of the most difficult links in the whole hand-made production, especially the eye part. Eye coloring can be divided into direct coloring and water pasting method. The water pasting method draws the eyes through software and prints them on special water stickers. After soaking, it is pasted on the eyes. The operation is relatively simple, and it is suitable for novices and hand-disabled parties. Professional painters need to have excellent color sense and expressive ability in order to endow their hands with soul.
Third, popular hand-made recommendations
(A) Gentlemen series
Gentlemen series has a high heat index of hand-made Erotics Gear-Girl purples, which has become the focus of attention of many hand-made enthusiasts. With its exquisite modeling and unique design style, this hand-made office shows a different kind of charm. Although the price is negotiable, judging from its popularity, it is undoubtedly an anticipated boutique. Its exquisite production technology and the ultimate pursuit of details make the hand-made work seem to be out of the secondary world and full of vitality.
(2) Bandai series
As a well-known hand-made brand, Bandai has produced many amazing works. MGEX attacks Freedom Gundam [Midnight Color Matching] with a heat index as high as 118. This handcraft is deeply loved by Gundam fans for its exquisite craftsmanship and cool design. The reference price is 4200 RMB, which is not only a hand-made one for collectors, but also a love and pursuit of Gundam culture. SHF Altman series is also favored by players, which perfectly restores Altman's image and performs well in both modeling and mobility. In addition, Bandai's other series of handbooks also cover a variety of themes to meet the needs of different players.
(3) Other brands
Cleyera Doll's series of Characters selection has a heat index of 100 and a reference price of 22,545 yen. Its unique role design and high-quality production level have attracted much attention in the market. The ordinary version of Apocrypha Toy is a brown dancer with a heat index of 100 and a reference price of 798 RMB. With its beautiful dance and exquisite clothing, this hand-made hand-made hand-made hand-made hand-made hand-made hand-made hand-made hand-made hand-made hand shows its unique artistic charm. Q-six's hand-made works also have their own characteristics, such as Nawalu's works, with a heat index of 100 and a reference price of 24,800 yen. Q-six has always been famous for its high-quality hand-made works, and its works are excellent in detail handling and color application, which has become the heart of hand-made collectors.
Fourth, hand-made brand rankings
(1) Bandai
Bandai started in Japan in 1950 and is a world-renowned comprehensive entertainment company. The number and variety of various sci-fi, animation and special models produced by it are world-renowned. It owns many well-known IPS, such as Gundam, Altman, Kamen Rider and Dragon Ball. According to statistics, in 2022, the sales of Bandai Gundam series alone reached 50.2 billion yen, and the sales of Altman series reached 4.9 billion yen. Its handcraft is loved by consumers for its exquisite production technology and high restoration of the original. Whether it is the fine mobility of Gundam model or the realistic modeling made by Altman, it shows the great strength of Bandai in the field of toy manufacturing.
(2) POP MART
POP MART POP MART is a domestic lifestyle brand, which was established in 2010. Main creative home, fashion bags, gifts and toys, fashion accessories, stationery and other products, set design, procurement, sales in one fashion retail group. POP MART takes the blind box as its main sales form and rises rapidly in the domestic market. In 2023, the market value of POP MART once exceeded 100 billion. Many of its IPs, such as SKULLPANDA and MOLLY, have launched hand-made products that are deeply loved by young consumers. POP MART's handwriting is not only unique in modeling design, but also excellent in color application and detail treatment.
(3) Other brands
Audi Double Diamond: Established in 1993, after more than 20 years' development, Audi toys have grown into the leading brand in China toy industry. Audi's double diamond armor warrior assembly hand is loved by children for its mobility and exquisite details. At the same time, Audi Double Diamond has also introduced the Yin and Yang Master Shen Le and other hands-on, and the price is relatively close to the people and cost-effective.
Card tour: Card tour is mainly engaged in card exchange, which is very popular among students. In recent years, card games have also begun to set foot in the field of hand-running. Its "Transformers" card has attracted collectors' attention because of its complete and clear series.
Smart Creativity: Guangzhou Smart Creativity Culture Technology Co., Ltd. is a professional brand company integrating R&D, design and sales of cartoon series products. With its rich creativity and high-quality production level, Smart Creative Handmade has occupied a certain share in the market.
These brands have their own characteristics in the hand-held market, providing consumers with rich choices. Consumers can choose their own hand-made brands according to their preferences and budgets.
Five, hand-held market prospects
(A) broad market prospects
The prospect of hand-run market is bright. With the sustained and vigorous development of animation, games and other cultural industries, as a derivative of these cultures, the market scale of Handmade is expanding. According to relevant data, the global hand-run market has exceeded 10 billion dollars, and the hand-run market in China is also rising rapidly. In 2020, the market scale will be 3.66 billion yuan. It is estimated that the hand-run market in China will reach 9.1 billion yuan in 2023, and the number of pan-secondary users in China will reach 500 million in 2023. These huge user groups provide sufficient potential consumers for the hand-run market.
The types of hand-made products are also increasingly rich, from traditional PVC painting finished products to movable shapes, and then to high-end resin statues, which meet the needs of different consumers. At the same time, with the increasing demand of consumers for personalized customization, hand-made manufacturers have also begun to provide customized services, further expanding the market space.
In addition, with the continuous progress of science and technology, the application of digital and intelligent technology in the hand-made industry will also bring new development opportunities to the market. For example, through 3D printing technology, the manual production process will be more efficient, and more refined design and production can be realized; Through VR technology, consumers can more intuitively understand the hand-made design and production process and improve the consumer experience.
(2) Challenges faced
Piracy is indeed one of the main challenges facing the hand-made market. Pirated hand-made shops occupy a certain share in the market with its low price and rapid production speed, which has caused a huge impact on genuine hand-made shops. According to statistics, hand-made piracy has existed for many years, and domestic and foreign brands will be pirated as long as they are best sellers. Since the beginning of this year, there have been many cases of piracy in China. Not only has China cracked down on a 200-million-yuan hand-made counterfeiting case, but many studios' works have also been pirated.
The existence of piracy not only harms the interests of copyright owners, but also affects the healthy development of the whole industry. On the one hand, consumers who buy pirated hand-made products are not aware of copyright, and on the other hand, the expensive price of hand-made products conflicts with their spending power. For example, the genuine selling price is made in 400 yuan, and the pirated products are exactly the same, but the price is only sold in 100 yuan, so some consumers may choose cheaper pirated products.
In order to deal with the problem of piracy, major manufacturers are actively taking measures. Take Yuzuo culture as an example. At present, the anti-piracy mode is mainly to attach anti-counterfeiting labels to products, and contact pirates to remove infringing products after discovery. At the end of the studio said that in addition to legal rights protection, it is also necessary to enhance consumers' genuine awareness.
(3) Development opportunities
The rise of Guoman has brought new opportunities for the hand-run market. With the continuous improvement of the quality of Guoman, more and more excellent works of Guoman emerge, such as Ne Zha's Douluo Mainland and Full-time Master. These works of Guo Man have not only been widely concerned at home, but also gradually gained recognition internationally. The rise of Guoman has promoted the sales of products around Guoman. As an important part of Guoman, Handmade Office has also ushered in new development opportunities.
Original hand-made will also become an important part of the market. Although the products authorized by IP are the main products in the market at this stage, the development potential of original hand-made products can not be ignored. Original handwork can give full play to the creativity and imagination of designers and launch works with unique styles. At the same time, the cost of original hand-made is relatively low, and the price is more close to the people, which can attract more consumers. For example, Solo Studio has developed two generations of products with the image of mahjong. The sales volume of the first generation is about 60,000 pieces, and the second generation is more than 100,000 pieces, which has achieved good results.
In addition, with the promotion of consumption upgrading, consumers' demand for hand-made products will change from simple functional demand to the demand for pursuing individuality, quality and fashion. This will bring new development opportunities for the hand-run market and promote market development. Hand-made manufacturers can improve the quality and competitiveness of their products and meet the needs of consumers by strengthening cooperation with well-known IP, introducing new technologies, new materials and new processes.
