First, the definition and charm of foreign wine
The foreign wine is not only fashionable and novel in appearance, but also has unique charm in design, taste and cultural connotation. From the design point of view, the packaging of some wines is unconventional, such as the cube-shaped Franky Gin bottle. The novel and bold color matching with the creative graphic elements of fashion trends makes people shine, showing a smart and bold, fashionable and elegant temperament. There are also many excellent designs for China liquor. The eighth generation of classic Wuliangye has been fully upgraded in terms of bottle cap, anti-counterfeiting, wine label and texture, making it more refined and elegant. The commemorative wines of Guizhou Moutai, such as Expo Wedding Wine and Bird's Nest Wine, perfectly combine the traditional maotai flavor with modern elements and have unique features.
In terms of taste, whiskey is brewed from grain, which has a slight sour and spicy feeling. It can be divided into grain whiskey and malt whiskey to meet the taste needs of different people. FOTO sparkling rice wine from Huijishan in Shaoxing yellow rice wine has a slightly sweet taste and a faint rice fragrance. Coupled with bubbles jumping in the mouth, it gives people the illusion of drinking champagne, and its fashionable and novel taste attracts many young people.
And cultural connotation is the important charm of foreign wine. Wine is not only a drink, but also a carrier of culture. For example, whisky gives people a foreign feeling from its name, and its brewing process is special, representing the western wine culture. China's traditional wine has also incorporated new cultural connotations through continuous innovation, such as crystal Wenjun wine, the bottle shape of which is guqin, which corresponds to the allusion of "a song of phoenix seeking to burn, a thousand years of Wenjun wine", which is both classical and foreign. With its unique design, rich taste and profound cultural connotation, these foreign-style wines attract consumers of different ages and regions and become a beautiful landscape in wine culture.
Second, the global foreign wine market
(A) the representative of foreign flavor of wine
Introduce the top ten brands of wine, such as Changyu and Great Wall Wine, and highlight their brand history and characteristics.
Changyu Wine is produced by Changyu Group, whose predecessor was Changyu Brewing Company. In 1892, it was founded by Zhang Bishi, a famous patriotic overseas Chinese industrialist, with an investment of 3 million taels of silver. It is the first industrialized wine producer in China. Changyu Wine has won "one of the 16 national brands with the most international competitiveness to March into the world famous brands", "the best red wine in Asia" and "the famous brand of high-quality wine in China". Changyu wine has become one of the representative brands of China wine with its rich product line and excellent quality.
Great Wall Wine is a wine brand under COFCO, which has a long history and rich brewing experience. Great Wall Wine has produced a variety of wines with mellow taste and excellent quality with its high-quality grape raw materials, exquisite brewing technology and strict quality control. The product line of Great Wall wine covers many series, including dry red, dry white, pink and so on, which meets the needs of different consumers.
Explain the common types of wine, including red wine, white wine, pink wine, etc., and analyze their taste and applicable scenarios.
Red wine is purplish red, ruby red or pomegranate red in appearance; Strong aroma; There are obvious tannins in the taste. Red wine is suitable with red meat, cheese and other foods, such as steak and lamb chops. Tannin in red wine can be combined with protein in meat to make the taste richer.
The color of white wine is clear, and the liquor basically contains no tannin, mostly in a simple and refreshing style. White wine is suitable for seafood, white meat and other foods, such as shrimp, fish and chicken. The refreshing taste of white wine can be contrasted with the delicacy of seafood, making the taste fresher.
Pink wine is light in color, pink or pinkish orange. With simple and fresh fruit flavor, the astringency of tannins at the entrance is not obvious, and the wine is light and simple to drink. Pink wine is suitable for salads, fruits and other foods, such as vegetable salads and fruit platters. The fresh taste of pink wine can be matched with the freshness of salad and the sweetness of fruit to enrich the taste.
(B) the choice of foreign flavor of spirits
This paper introduces the global horrible spirits, such as Bacardi 151 and Grenada rum, emphasizing their high alcohol content and unique flavor.
Bacardi 151 is named after its 75% alcohol content, which is equivalent to China's high-alcohol liquor. It is usually mixed with other wines to make cocktails, such as Mojito, which is harmless, and becomes a famous "deep-water bomb" cocktail. Bacardi 151 has a strong taste and rich rum flavor, which is suitable for people who like spirits to try.
Grenada rum is the most popular kind of rum among tourists. Anyone who travels to grenada island wants to bring back a bottle of Grenada rum. Its alcohol content is 75%. Because of its high flammability, the local aviation authorities actually prohibit carrying this wine on the plane. Therefore, the producer also produces a Grenada rum with an alcohol content of 69%. Grenada rum has a mellow taste and a strong tropical fruit flavor, which is suitable for drinking in hot weather.
Mention Diyue 72-degree grape spirits, and describe the foreign flavor of its taste and packaging design.
Diyue 72-degree grape spirits is a kind of highly spirits, and its alcohol content is as high as 72%. Diyue 72-degree grape spirit has a strong taste, with a strong grape aroma and mellow taste. The packaging design of Diyue 72-degree grape spirits is also very foreign, with simple design style, smooth bottle lines and simple and generous label design, giving people a feeling of high-end atmosphere.
(C) the fashion charm of cocktails
List the world's most popular Top50 classic cocktails released by Drink International in 2021, such as jungle bird and Long Island iced tea.
JUNGLE BIRD was occasionally seen on the cocktail list of domestic bars last year. At first, it was recommended by the bartender, and it was really an easy-to-drink cocktail. This tropical cocktail is based on black rum, with Kimberly bitters, pineapple juice, lime juice, and de Melara syrup, which has a good face value and taste.
Long Island iced tea is very well-known in China. A variety of spirits and liqueurs are mixed into the base wine, plus a little coke and lime. I believe most drinkers are familiar with it. However, it is not easy to drink this wine without its high alcohol content, so please be careful for girls.
Analyze the popular trends and suitable occasions of cocktails.
The popular trend of cocktails presents the characteristics of diversification and personalization. With the increasing demand of consumers for drinks, the tastes of cocktails are becoming richer and richer, from traditional classic tastes to innovative special tastes, which meet the needs of different consumers. In addition, the packaging design of cocktails is becoming more and more fashionable and novel, attracting the attention of more young consumers.
Cocktails are suitable for a wide range of occasions, not only in bars, restaurants and other places, but also in family gatherings, parties and other occasions. Cocktail has a rich and varied taste, which can be selected according to different occasions and personal tastes. It is a very fashionable and personalized drink.
(D) the unique foreign flavor of specialty wine
Introduce Australian high-value wines, such as Cirro Sauvignon Blanc in New Zealand and Mollydooker“Love Series in Australia.
New Zealand Cirro "Cirro Sauvignon Blanc" Vosco Winery is located in Marburg. The Sauvignon Blanc produced here is fresh and natural in sour taste and rich in ripe fruit fragrance. Mainly because the days are long and the nights are short, there is plenty of light during the day and the temperature is cool at night. Sauvignon Blanc therefore has a high fructose content without losing acidity. This wine is like a young girl who has not been deeply involved in the world, always revealing youthful vitality. The liquid crystal of the wine is bright. The first smell is the plant smell of asparagus and grass. After sobering up, gorgeous flowers and rich fruit aromas are born. The acidity is refreshing and the taste is fresh.
Australia MollyDooker's "Love Series" includes two wines, Enchanted Path and Carnival of Love. The vintage bottle design of Mollydooker Winery adds a lot to the wine itself. The two wines in the love series can be combined into a complete picture, which embodies the "love-oriented" brewing concept of Sarah and Sparky. Give her/him these two wines on Valentine's Day, which is absolutely full of love.
Mention the exotic hot red wine on the streets of Hangzhou, and tell about its making materials and the reasons for its popularity.
Hot red wine with foreign flavor on the streets of Hangzhou is usually made of red wine, fruits, spices and other materials. Red wine that makes hot red wine can choose red wine with rich taste, such as Cabernet Sauvignon and Merlot. Fruits can be oranges, lemons and apples, and spices can be cinnamon, cloves and star anise. Heat these materials in a pot and cook until the red wine bubbles slightly.
The main reasons for the popularity of hot red wine are as follows: first, the taste of hot red wine is warm and mellow, which is suitable for drinking in cold weather; Second, the production materials of hot red wine are rich and varied, which can be adjusted according to personal taste; Third, the production process of hot red wine is simple and easy to learn, and it is suitable for making at home.
Show small wines from online celebrity, such as Lion Song White Peach Sake and LU ZHOU LAO JIAO CO.,LTD Peach Blossom Drunk, and analyze their packaging, taste and suitable scenes.
The packaging design of the lion song white peach sake is very cute, and the bottle is printed with pink peach patterns, giving people a fresh and sweet feeling. Lion Song White Peach Sake has a refreshing and sweet taste and a strong peach aroma, which is suitable for drinking in summer. The lion song white peach sake is suitable for a wide range of scenes, which can be drunk at family gatherings, parties and other occasions, and can also be given to friends as gifts.
The packaging design of LU ZHOU LAO JIAO CO.,LTD Taohuazui is very exquisite, and the pink peach blossom pattern is printed on the bottle, giving people a romantic and aesthetic feeling. LU ZHOU LAO JIAO CO.,LTD Taohuazui has a mellow and sweet taste with a strong peach blossom aroma, which is suitable for drinking in spring. LU ZHOU LAO JIAO CO.,LTD Peach Blossom Drunk is a very romantic and warm drink, which is mainly suitable for couples dating, girlfriends gathering and other occasions.
Third, the cultural connotation of foreign wine
The cultural connotation of foreign-style wine is rich and colorful, covering many aspects such as origin culture, brewing technology and brand story.
(A) the culture of origin
As one of the representatives of foreign wine, wine's origin culture has a far-reaching influence on the quality and style of wine. For example, Bordeaux, France, has a unique climate and soil conditions, and the wine produced here is famous for its complex taste and rich fruit aroma. Bordeaux's wine culture has a long history, from ancient winery architecture to traditional brewing technology, which reflects the profound wine culture of France.
Australia's wine producing areas also have unique cultural charm. Australia's wine-producing areas have diverse climates, including warm Mediterranean climate and cool maritime climate, which provides rich environmental choices for grape growth. Australian wine culture is full of vitality and innovative spirit. Wineries pay attention to environmental protection and sustainable development, and at the same time actively promote wine tourism, so that consumers can better understand the production process and cultural connotation of wine.
(2) Brewing technology
The brewing technology of foreign-style wine is often unique, which embodies exquisite skills and the pursuit of quality. Take whisky as an example, its brewing process is complex and delicate. Whiskey is usually made of grain, which goes through many steps such as germination, saccharification, fermentation, distillation and aging. Different whisky producing areas have different brewing process characteristics. For example, Scotch whisky is famous for its unique peat smoke flavor, while Irish whisky is softer and more delicate.
The brewing process of wine is equally particular. From grape picking and pressing to fermentation and aging, every link needs careful care. Some high-end wines will also adopt the traditional oak barrel aging process, so that the wine can absorb aroma and tannins in oak barrels, thus improving the quality and taste of the wine.
(C) brand story
Many foreign-style wines have touching brand stories, which add more charm and emotional value to the wine. For example, the birth of French champagne is closely related to the court of French King Louis XV. According to legend, the inventor of champagne, Brother Don Perinon, accidentally discovered a unique brewing method of sparkling wine, and since then, champagne has become a favorite drink of the French royal family and nobles.
The brand story of Australian MollyDooker's "Love" series wine is also full of romance. Sarah and Sparky, the owners of wineries, put their love into every bottle of wine with their love-oriented brewing concept. Two wines in the Love Series can be put together into a complete picture, symbolizing their love story, which also makes this wine a popular choice for special occasions such as Valentine's Day.
In a word, the cultural connotation of foreign-style wine is rich and varied, and the culture of origin, brewing technology and brand story together constitute the unique charm of wine. These cultural connotations not only make people feel the customs, history and culture of different regions while tasting wine, but also make important contributions to the inheritance and development of wine culture.
Fourth, taste the lifestyle of foreign wine
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(A) social change
Tasting foreign wine brings a brand-new experience to social interaction. In various social occasions, foreign wine has become an important medium for people to communicate and interact. For example, at a high-end business dinner, a bottle of wine from Bordeaux, France or whisky from Scotland can instantly enhance the style of the occasion and create an elegant and professional atmosphere for the participants. People can communicate around topics such as the origin, taste and brewing technology of wine, break the strangeness and enhance mutual understanding.
At friends' gatherings, special cocktails and online celebrity wines have become catalysts for joy. Everyone can try different wines together, share their feelings, and bring each other closer through laughter. The lovely or exquisite packaging of small online celebrity wines, such as Lion Song White Peach Sake and LU ZHOU LAO JIAO CO.,LTD Peach Blossom Drunk, often becomes the highlight of parties, which leads to discussion and photo sharing, adding more fun and topics to social activities.
According to statistics, in social occasions, more than 70% people think that choosing foreign wine can make the party more enjoyable and unforgettable.
(B) the new leisure state
Foreign wine also brings new choices for people's leisure life. After busy work, people can choose to quietly taste a glass of wine and relax at home or in a bar. For example, on a cold winter night, holding a glass of hot red wine, feeling the warm breath and rich fruit fragrance, reading a favorite book or enjoying a movie and enjoying a quiet time.
In the bar culture, all kinds of foreign wines provide people with rich leisure experience. People can taste wine from all over the world in the bar and feel the collision and integration of different cultures. At the same time, the music, lighting and atmosphere in the bar also bring people unique leisure enjoyment.
(3) Enjoy life
Tasting foreign wine is a kind of enjoyment and pursuit of life. It makes people pay more attention to the quality and details of life, learn to stop in the busy life and feel beautiful. Whether in special festivals, sharing a precious bottle of wine with family members, or in ordinary days, pouring a small glass of wine for yourself and savoring the ups and downs of life, foreign wine has become an important part of people's enjoyment of life.
It makes people know how to appreciate the beauty in life and cherish the time spent with family and friends. As a wine tasting enthusiast said: "A glass of wine is not only a taste enjoyment, but also a love and understanding of life."
