The 7th China International Children's Fashion Week, jointly organized by the China National Garment Association, Fengze District People's Government of Quanzhou City, and Shanghai Fashion City Promotion Center, officially set sail on July 28th in Quanzhou, the starting point of the Maritime Silk Road.
The 7th China International Children's Fashion Week, with the cultural context of "Maritime Silk Road Quanzhou, Fengze Children's Tour", is a children's fashion and lifestyle event that integrates the release of children's clothing trends, supply chain resource docking exhibitions, and parent-child fashion consumption.
On July 28th, showcasing the unique "coolness" of contemporary teenagers - Adidas' 2024 autumn and winter children's clothing release show made its debut at the 2024 China International Children's Fashion Week as scheduled.
When sports become symbols of identity, when sports equipment becomes props for comparison, when gender stereotypes grow freely in sports
More and more intangible pressures are causing sports enthusiasts to ask themselves: What was the original intention behind their love for sports?
“YOUGOTTHIS”
The answer is not obscure or difficult to understand, and even every child who loves sports has a firm belief in it.
Based on this consumer insight, Adidas officially released its new brand proposition "YOUGGOTTHIS" at the beginning of this year, hoping that more sports enthusiasts can regain their original love for sports and enjoy the joy that sports bring.
This time, invited to participate in the China International Children's Fashion Week held in Quanzhou, as the finale of the opening show, the brand specially brought three chapters: the foundation of sports, the source of culture, and starting together, showcasing the brand's craftsmanship and persistence in the children's clothing track.
As the curtain rises, "The Foundation of Sports" showcases the brand new equipment for foot basket running training in the 24th autumn and winter season. Equipped with Adidas' latest technology, it is also equipped with Z., which is suitable for stacking before and after sports N. E-series hoodies.
Tracing back to the origin of culture, adidas Originals presents a wonderful stage, with Superstar and Samba leading the "A Pair of Classics, Thousand Echoes" series showcasing the unique "coolness" of contemporary youth through street dance performances.
At the same time, the Qichititi themed costumes launched by Disney's collaboration series this season also made their debut on the runway; In the chapter of 'Joining Hands to Start', we welcome the autumn and winter heavyweight velvet series, which emphasizes both technology and styling, providing shelter from wind and rain for children who insist on exercising in cold weather.
As a leading global sports brand, Adidas has always adhered to the brand's original intention of "changing lives through sports". Whether sponsoring a series of top-level events such as the Beijing Marathon, Shanghai Half Marathon, Chongli 168 Super Cross Country Race, or establishing a public running base - Adidas Runbase - in Xuhui Binjiang, Shanghai, or the international public welfare project "Chufeng Plan" for girls' football education and training in western China, they are all striving to provide more people with opportunities to engage in sports and enjoy a better and healthier life. In the future, Adidas will continue to promote the development of the sports industry, listen carefully, polish with care, and build a safe, comfortable, and reliable technology platform and full matrix sports series, to protect children who love sports and let the joy of sports be unrestrained and pure.
As a world-renowned sports goods company, Adidas is headquartered in Germany, with the original intention of "changing lives through sports" and the mission of "becoming the world's best sports brand", continuously improving brand reputation and creating unique and sustainable consumer experiences. Greater China is one of Adidas' three strategic markets globally, with Shanghai and Beijing included among the company's 11 key cities worldwide. Adidas entered the Chinese market in 1997 and currently has nearly 8000 employees in China. It has opened nearly 8000 stores in major cities across the country. Adidas will continue to deeply cultivate the Chinese market, meet the diverse needs of Chinese consumers, and contribute to improving the sports performance and quality of life of the nation.
Adidas has three major series under its umbrella: Performance (three stripes), Origin (clover), and Neo (spherical logo). It is a globally influential sports and leisure brand. In 2022 and 2023, the total revenue will be 167.087 billion yuan and 168.399 billion yuan respectively, with shoe revenue of 92.1 billion yuan and 95.4 billion yuan, respectively. In May 2024, both the headquarters of Adidas Germany and its Vietnam factory were certified as new drivers and growth points for the company's growth. On the one hand, this indicates the comprehensive strength level of the company in product research and development design, process technology, quality management, production control, and other aspects, which has once again been recognized by international first-class sports brands, and is conducive to further expanding the customer base of the company's footwear international sports and leisure brand; On the other hand, after Adidas' large-scale orders are formed, it is expected to further increase the company's sales revenue and achieve better economic benefits.
As a leading global sports brand, Adidas has always adhered to the brand's original intention of "changing lives through sports". Whether sponsoring a series of top-level events such as the Beijing Marathon, Shanghai Half Marathon, Chongli 168 Super Cross Country Race, or establishing a public running base - Adidas Runbase - in Xuhui Binjiang, Shanghai, or the international public welfare project "Chufeng Plan" for girls' football education and training in western China, they are all striving to provide more people with opportunities to engage in sports and enjoy a better and healthier life. In the future, Adidas will continue to promote the development of the sports industry, listen carefully, polish with care, and build a safe, comfortable, and reliable technology platform and full matrix sports series, to protect children who love sports and let the joy of sports be unrestrained and pure.
