Played a little puzzle with the cover picture here, hope you appreciate it.

With the summer approaching, I had to have a Trendslaytor go at the trend that everyone calls the summer anthem. Also because my coworker literally asked me what’s up with the “I’m looking for a man in finance, trust fund, 6’5, blue eyes…”. So here I am.

“Looking for a Man in Finance” is a satirical song written by Megan Boni (@girl_on_couch). She posted it on TikTok at the end of April and has amassed more than 40 million views. The lyrics are quite literal and discuss women who complain about men and their dating experience but then have very unrealistic expectations about said men and dating. You might also know it from the remixed version by @rubythepookie, which elevated the original song by sampling “Like a G6” by Far East Movement. The original singer confirmed it was 100 per cent a parody; and although that might be true (or maybe because of this), it still set the internet on fire.

Here is the link to the original video and here is the remix!

And obviously, it is quite fun and the perfect content for TikTok, but I feel like again, it’s not even the original video that makes me excited but how the Internet works and how creative people get with a stimulus like this. There’s, for instance, one version of this made on BookTok that some people thought was the original one! It was created by @alyssatheauthor and has already got more than 10 million views. Check it out here.

Obviously, brands also saw this as an opportunity and adapted it. One of those was Royal Mail talking about “looking for a man with parcels, 6 ft, short hair, red shirt…” which is literally me when I’m waiting for a package. With big brands using trends, it can be very good or very bad, but I think I like this one more than dislike it. Here it is.

And then this morning I saw an article (on Daily Mail, so calling it an article might be a bit generous) saying that this song changed the approach to finance bros and presented them in a new light as hustlers and “ultimate boyfriend material.” Whaaat. All I can say is that yes, they definitely are hustling. But some time ago I spent two hours in the City and needed to get away from all the gilets and the overwhelming masculinity.

I think the only question that remains is: Are you looking for a man in finance?