This is an excerpt from The Pamphlet, your #1 Horror magazine on Lens!
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1- Find a current worldwide issue and stand publicly against it.
Don't forget to have fun with it! Wether it is Human rights (who needs those), current world order, the covered-up existence of UFOs, demons, vampires, lizardmen... Choose your battle carefully, and take it for a spin! Side note: make everyone know that you are the only one with a peculiar ability: wether it is speaking to God or aliens, being either immortal or the descendent of ancient Mongol emperors, I don't care: You are the one in power. You are irreplaceable and oh God, incredibly enchanting.
2- Brand accordingly
Here's a secret: branding is 90% of the work. If you do this one correctly, you'll be soon walking on water, my friend! Find an ominous name. If you can throw in a couple words like "order", "cabal", "society" or even the good old "club", that would be perfect! After that, unleash your creativity by adding a fun characteristic, such as "the Margarita Society", "The Order of The Weird Ones" or the (now infamous) Horror Cabal! Then, you choose your colors and symbols. The ones that will inspire belonging in your subjects' hearts, and absolute fear in your enemies' guts. The ones that will be spray painted on the city walls, risen on big ass flags, embroidered on your uniforms. Choose carefully. Act accordingly.
3- Find your flock
Here's the trickiest part.
Can I level with you?
No happy human will fall for your shit. No, I mean it!
But it's okay. The best "order" leaders always aim at the weaker ones. T'is the cult-like order!
So research your area and browse the internet to find the right individuals who will look at you like a first-lovestruck teen on prom night. The ones who will do anything for you so YOU, my friend, won't get your hands dirty. That's the key!
4- Gather around the fire
Find. Your. Headquarters. This is crucial. It can be a forum on the web, or, if you're acting locally (or you don't use the internet you moron), a house in the middle of a forest. You can call it a "retreat center" or whatever comes into your mind. Side note: ask your followers to construct it themselves, or help financially. It always comes in handy, heh? Ensure that there is a specific room to which everyone can see the door, but no one is allowed to enter. It adds a sense of mysticism to your character... Even if it is just a man cave where you and the boys can play Baldur's Gate. No one cares.
5- Spread your message!
Your mission is way too grand to be ignored by the common man! Make it known to the world!
Take over message boards, comment sections, attend Saturday church gatherings, family dinners, create The Pamphlet... You get it Tiger, go wild and... WORLDwide!!
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