Here are some suggestions for writing a good official account article:
Clear theme: Determine a clear and attractive theme.
Engaging beginning: Attract readers with interesting stories, questions or wonderful sentences.
Clear logic: The structure of the article should be reasonable and well-organized.
Rich content: Provide valuable information, opinions or cases.
Vivid language: Use vivid words and expressions.
Rich in pictures and texts: Match appropriate pictures or charts to enhance the visual effect.
Elicit resonance: Touch the emotions or thoughts of readers.
Powerful ending: Summarize the key points and leave a deep impression.
Revise repeatedly: Check the accuracy of grammar, logic and expression.