Here are some suggestions for writing a good official account article:

Clear theme: Determine a clear and attractive theme.

Engaging beginning: Attract readers with interesting stories, questions or wonderful sentences.

Clear logic: The structure of the article should be reasonable and well-organized.

Rich content: Provide valuable information, opinions or cases.

Vivid language: Use vivid words and expressions.

Rich in pictures and texts: Match appropriate pictures or charts to enhance the visual effect.

Elicit resonance: Touch the emotions or thoughts of readers.

Powerful ending: Summarize the key points and leave a deep impression.

Revise repeatedly: Check the accuracy of grammar, logic and expression.