Now, we arrive at the third core element of fashion, which personally excites me the most, not only for its potential to empower people collectively but also on an individual level. Reflect on the earlier discussion of streetwear. People united, wearing physical garments to convey diverse messages and empower themselves. However, their impact was constrained by physical limitations, restricting both their reach and how they could express themselves. In contrast, within the digital realm, a single video or image can reach millions within seconds, and creativity knows no bounds. Furthermore, the garments can take any shape that the creators want. The messages can be more clearly manifested than ever. Can you fathom the empowerment that the blend of these two fosters? I'll leave that to your imagination as I delve into what truly ignites my excitement about how fashion's evolution empowers people on an individual scale.
Currently, active participation in the fashion industry, establishing a brand, selling garments, or securing a position with a renowned label remains a daunting task for individuals like myself—ordinary people lacking substantial resources or influential connections. However, the fusion of technology and fashion promises a paradigm shift, paving the way for the next Demna or Louis Vuitton to emerge from the digital sphere. Digital fashion democratizes design, granting anyone with imagination and determination the opportunity to become a fashion designer. AI Fashion offers a similar avenue for creative expression. Moreover, through blockchain technology, creators can directly sell their creations to consumers, bypassing intermediaries and ensuring fair compensation for their work.
This digital evolution is poised to unearth the fashion industry's future leaders. Physical brands are poised to enter the digital realm, leveraging their power to offer unparalleled experiences to consumers. And who stands to benefit the most? The innate digital creators. Brands will seek out their expertise and talent, reversing the traditional dynamic where creators pursued brands. Furthermore, we can anticipate the emergence of countless individual brands, poised to disrupt the industry. Digital fashion enables many to sell digital garments initially, with the potential to transition to physical products later, if at all. It also mitigates many of the costs associated with launching a fashion brand.
While not all digital-native brands may achieve widespread recognition—much like not every designer reaches the pinnacle of fame—I am confident that the next Demna or Louis Vuitton will emerge from this digital landscape.
And here lies the essence of fashion—how digital, AI, and on-chain fashion intersect with its core. This evolution fills me with excitement, as it underscores what fashion truly means to me. While some may perceive fashion merely as garments, for me, it has always encompassed these three elements. Witnessing them amplified in the ongoing digital evolution, and recognizing that these advancements are ultimately for the betterment of individuals, brings me immense joy.