At the beginning of the Dragon Boat Festival holiday, "culture", "tourism", "festival" and "China-Chic" collided with a new upsurge of holiday tourism.
Punch in the special clothes of Huaqing Palace in Xi'an, watch the exciting "Loong Boat Drift" at a river bend in Diejiao Watertown, Foshan, and experience a "New Chinese Tour" of Dragon Boat Festival immersion in Yichang. Various "China-Chic Dragon Boat Festival" games have emerged, setting off a new trend of Chinese festivals.
"Zong" Enjoy Delicious Dragon Boat Festival Taste of "China-Chic"
"The leaves of Zongzi are fragrant, the five grains are wrapped, and the sugar is dipped in it." Eating Zongzi at the Dragon Boat Festival has gradually developed into a folk food culture.
Highland barley dumplings, braised pork dumplings with five flowers in brown sauce, purple glutinous rice dumplings with chestnut paste... The increasingly rich eating methods and tastes of Zongzi reflect the diversified needs of consumers. The fragrance of Zongzi carries people's cherish of traditional customs and pursuit of happiness.
Hand drawn dragon pattern, "new China-Chic" elements, three-dimensional "Loong Boat"... Now, Zongzi, a traditional delicacy, also takes the "China-Chic" express train, and the "China-Chic face" on the package presents a collision between tradition and modernity among taste buds.
This year's "China-Chic" flavor is far more than brown fragrance. Traditional handicrafts, such as sachets, handbags, colored ropes, also blend with modern fashion, emitting new vitality.
Embroider the purse with "New Chinese style" embroidery, decorate the colorful rope with popular elements such as jade, beads, and make wormwood bouquets by matching wormwood with gold balls, sachets, and prayer cards... The "New Chinese style" play combines modern aesthetics and traditional culture to create a unique "China-Chic Dragon Boat Festival" atmosphere.
Experience the "New Chinese Style" Dragon Boat Festival and Play New Styles
In Diejiao Township, Nanhai District, Foshan, Guangdong Province, many tourists actively paid for the "sense of ritual" when they watched a "Diejiao Loong Boat Race" on the Loong Boat Festival.
In addition to watching the Loong Boat race, the "new Chinese style tour", such as "immersive" experience of intangible cultural heritage, wearing Han suits and clocking in historical and cultural scenic spots, has also become a popular option for the "China-Chic Tour" of the Dragon Boat Festival.
Major scenic spots in Shaanxi have launched a variety of cultural and tourism activities and preferential measures to welcome tourists. Tourists can independently recite the full text of "Song of Everlasting Sorrow" in front of the Muhua Shuiqing Gate of the Huaqing Palace and redeem tickets for free admission to the Huaqing Palace scenic spot on the same day.
"The pursuit of 'New Chinese Style' cultural tourism is essentially an exploration of traditional culture. After experiencing fast food consumption tourism, people will gradually return to deep cultural experiences," said Lv Ning, Dean and Professor of the School of Tourism Science at Beijing Second Foreign Languages University.
Short distance travel has become a new trend with the joint efforts of "big cities" and "small cities"
It is not only traditional popular cities that promote the "National Tide Fever", but also many treasure "small cities" that are trying to integrate into the new trend of culture and tourism, boosting the trend of "China-Chic Dragon Boat Festival".
The downward trend of market preferences continues to emerge, with folk town tours, immersive "New Chinese style" tours, and "urban micro vacations" becoming a major hotspot during the Dragon Boat Festival, enriching the travel experience of tourists.
It is reported that the 2024 Qu Yuan Hometown Dragon Boat Festival will be held in Yichang, Hubei. The "China-Chic" of the Dragon Boat Festival is surging. At the Dragon Boat Festival Intangible Cultural Heritage Market, citizens and tourists can see traditional food, traditional crafts, traditional arts and other intangible cultural heritage products; At the Dragon Boat Festival garden party, activities such as Han costume parade, Loong Boat experience and night tour let people immerse in the festive atmosphere.
"The diversified 'China-Chic Dragon Boat Festival' activities created by various places not only show the unique culture of the Dragon Boat Festival in China"This unique interpretation also reflects the integration of traditional culture and modern life, and is a positive exploration of modern lifestyles." Lv Ning stated that various regions should continuously explore profound cultural heritage, meet diverse tourism experiences, focus on tourists, enrich the cultural connotations of tourism products, and tap into the cultural consumption potential under the trend of "new Chinese style".
