For consumer marketing, I find blogs to be very weak for top of funnel (excluding SEO). People don't like to read. And blogs don't necessarily translate well into threads, I rarely see threads from brands on my feed.

In the crypto space, you'll notice much of the engagement on threads is low signal and bots. Many brands are basically yelling into a void.

Writing for an advanced audience adds more value. Focusing on a single, knowledgeable audience lets you explore complex topics in depth without oversimplifying, keeping your content engaging, reducing reader churn.In this way, your blog functions like a press release or white paper, inspiring others to share, expand on, and perhaps simplify your ideas for their own audiences.See: thought leaders, substack, curators, press...

I'd like to see more blogs include a TL;DR section with annotations that link directly to the relevant sections of the main body. There are probably AI browser extensions for this...

Remember, this is the average consumer: